Highlights
- Reese’s Puffs collab brings exclusive Super Saiyan cereal box for dedicated fans – collector’s item.
- Limited edition Goku Day cereal box available online for $40 – art features Goku’s transformation.
- Celebrate Goku Day on May 9th with exclusive Dragon Ball themed items like the special cereal box.
Dragon Ball Z has one of the most undeniably energetic fanbases in the world. Now, in time for the annual celebration of May 9’s ‘Goku Day’, a new art collaboration brings the legendary Super Saiyan to a prominent place in the home pantry.
In a new collaboration with Reese’s Puffs, a special cereal box honoring Earth’s Super Saiyan is set to be available through online-only ordering with Reese’s Puffs owner General Mills. Given its online exclusivity and the limit of one box per customer, it’s safe to assume that this is one of the most envy-inducing cereal boxes around.
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At $40 for online order, this is specially made to be a collector’s item designed for long-term display rather than just ripping through to get to the cereal. The front of the box is printed with a ridged image that shows Goku’s transformation into Super Saiyan form and the back of the box features a premium embossed image of the dragon Shenron.
For fans who are looking for a bit wider distribution, additional standard box designs featuring art of Goku, Piccolo, Trunks and Vegeta are being sold in grocery stores across the U.S. for a more standard MSRP of around $5.69.
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5/9: Goku Day
May 9 has been officially designated by the Dragon Ball franchise as Goku Day, and the date was chosen as a pun in the Japanese language, with the numerical for 5/9 being spoken as “Go-Kyū.” The event has been celebrated across the fanbase in an official capacity for years, ranging from in-game events with the mobile Dragon Ball Z: Dokkan Battle to another event this year in which fans are asked via polling to rank Goku’s “Best Bout”—the best fight scene from the anime.
This year also takes on both an anniversary celebration of 40 years since the first publishing of the original Dragon Ball manga, as well as a more solemn commemoration of the unexpected passing of Dragon Ball creator Akira Toriyama in early March. The legendary creator has touched countless millions of fans with his stories of heroism and adventure, and his stories continue to leave a major impact on pop culture across the globe.
“Fandom Food”: A Surprising Tradition
Limited-run food items seem to be on something of an upswing right now, between both the Reese’s Puffs Goku Day celebration as well as the Star Wars Day (May 4) release of the iconic blue milk drank by Luke Skywalker in A New Hope, which has had quite a history of exclusivity among fans. “Fandom Food” has a decades-long history stretching through the years from Ghostbusters’ Ecto-Cooler Hi-C in 1989 to Denny’s items themed after The Hobbit in 2013, to the more infamous Sonic the Hedgehog blue curry available in Japan.
Nevertheless, these licensed products allow fans to have a tangible, real taste (pun intended) of the media they love. In the modern age where endlessly multiplying streaming platforms and internet algorithms have made media feel more segmented than ever, these tangible products and their allure are starting to feel more and more curiosity-piquing.
If you’re compelled to do some binge-watching with your cereal for the full Saturday morning experience, Dragon Ball Z is available for streaming on Crunchyroll.
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