- Elon Musk plans to introduce livestream monetization on Twitter, positioning it as a competitor to Twitch.
- Musk’s strategic moves, such as going live and playing Diablo 4, signal his intent to disrupt the online content streaming landscape.
- Musk outlined Twitter’s revenue-sharing model, which allows content creators to benefit from advertising revenue and offers features like tipping and paid subscriber plans.
Elon Musk has revealed plans to introduce a livestream monetization feature on Twitter, presenting a significant development in his ongoing efforts to reshape the platform and position it as a competitor to Twitch. Since Elon Musk’s acquisition of Twitter, the social media platform has undergone substantial changes, including alterations to the account verification process, the reinstatement of certain banned accounts, a rebranding initiative that resulted in the platform being renamed X, and more.
Furthermore, Elon Musk has actively tested the platform’s broadcasting capabilities by sporadically going live. In a notable instance late last year, Musk demonstrated the livestream feature by broadcasting himself playing Diablo 4 to an audience of millions on his personal account. These strategic moves clearly signal Musk’s intent to position Twitter as a disruptive force in the ever-evolving landscape of online content streaming.
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Elon Musk Reveals Twitter’s Upcoming Livestream Monetization Strategy
According to Fortune, in a recent Diablo 4 live stream from an alternative Twitter account, Elon Musk outlined his vision for the platform as a formidable competitor to established streaming sites like Twitch and Kick. Musk emphasized the platform’s appeal to content creators, highlighting the potential for significant monetary rewards through a unique revenue-sharing model. He explained that all advertising revenue from replies to a stream would belong exclusively to the content creator. Musk also disclosed upcoming features on the X platform, including tipping and paid subscriber plans, giving streamers the freedom to choose whether to enable subscriptions.
“Any advertising that’s in your replies, so if you were to post a stream, any advertising that’s in the replies, you get all the previous… all the advertising revenue. So sometimes that can be quite a lot.”
Elon Musk provided an example of viewers potentially paying a monthly fee, allowing streamers to customize the amount. Musk underscored the flexibility of the platform, noting that streamers could even restrict chat access to subscribers, offering an additional incentive for viewer engagement.
“You can choose how much, but it’s like, I think one of the perks is like, you can even restrict the chat, or some of the chats, to be just subscribers. So then, you know, the advantage is that somebody subscribing then, they get to chat.”
This recent development holds significance in the dynamic streaming industry, marked by intense competition between industry giants like Amazon-owned Twitch and the emerging Kick.com. Introduced in late 2022, Kick.com has swiftly gained traction among top content creators due to its perceived superior revenue-sharing model and more flexible policies compared to Twitch. Prominent signings on Kick.com include xQc, Adin Ross, and Amouranth, contributing to the platform’s growing popularity.
Beyond Kick.com, another notable player in the streaming arena is Rumble, which last year made headlines by securing deals with one of Twitch’s leading streamers, Kai Cenat, and prominent YouTuber IShowSpeed. While the ultimate outcome in the dominance of streaming platforms remains uncertain, the introduction of Elon Musk’s Twitter live streaming adds a new dimension to the evolving landscape, promising heightened competition that often catalyzes positive advancements within the industry.