Earlier this week, Last Flag, a new online 5v5 hero shooter, launched on Steam. Did you know that? I didn’t, and it’s my job to write about video games daily. The game is struggling to attract players on PC, which isn’t a unique story in 2026. What makes Last Flag different is that one of the key people behind the game is the lead singer of Imagine Dragons, one of the biggest rock groups in the world.
As explained in a new story from Bloomberg, lead singer Dan Reynolds and his brother Mac Reynolds, who is the band’s manager and head of the duo’s game studio Night Street, have wanted to make games for a long time. In fact, Dan even does some coding and apparently has released a few small games in his free time, like this mobile puzzle title. So for them, it’s pretty exciting to launch Last Flag after five years of development. To help market Last Flag, it was even advertised on the Imagine Dragons social accounts, an advantage not many other game studios and devs can rely on.
Yet despite the big names attached to it and the boost from massive social media accounts, Last Flag has yet to reach over 600 concurrent players on PC, according to SteamDB. A Night Street spokesperson told Bloomberg it is happy with the reviews the game has received, but wouldn’t comment on sales and instead said it hoped to “build a sustainable community and nurture and grow it over time.”
“I hope people will give the game a shot,” Mac Reynolds told Bloomberg before launch. “I don’t know any other hide-and-seek games out there, and I’m really proud of the fact that we’re making something that plays and feels differently.” In Last Flag, players have to hide their flag from the enemy team. The game costs $15 and is devoid of microtransactions.
You might assume that being famous and rich like Dan Reynolds would make it easier to develop an online video game. But according to Mac, that doesn’t seem to be the case.
“Raising money is one of the hardest and worst things to be doing in 2026 for any studio,” Mac told the outlet. “So, runway is going to be a challenge for everybody. Our focus was: Can we put out a game that represents the core of what we think it needs to be? And there’s more to come.”
In 2026, it is quite a sobering bit of information to learn that the lead singer of one of the biggest bands around is struggling to find success and funding in the games industry. Watching Last Flag fail to build an audience is a great reminder that the market is truly oversaturated with live-service games and online multiplayer titles. After watching Highguard and Concord flop and Marathon struggle, it seems clear that the world really, really isn’t interested in one more competitive live-service game, even if Imagine Dragons is connected to it directly. As for Mac Reynolds, success isn’t about hitting a high concurrent number on Steam.
“For us, success is not measured by having 100,000 players at launch. It’s measured by having a sustainable community that grows.”
