The popularity and success of Sucker Punch’s Ghost of Yotei is leading to a tourism boom in real life. As gamers have sought to visit the real world version of the locale in Ghost of Yotei, the surrounding cities are seeking to capitalize on the newfound popularity.
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Ghost of Yotei Leads to Tourism Ventures
Now, seven towns near Mount Yotei are taking steps to help funnel tourist fans into their area by signing a partnership with an IP collab firm. In doing so, the towns will be able to sell merchandise based upon Ghost of Yotei. Rather than mass-produced merch that can be acquired online, though, these items will have a local twist, with items created by a craft shop that makes goods out of timber from trees grown in Hokkaido, where Ghost of Yotei is set. Niseko, one of the nearby towns, may also be opening tours for those who liked the game so that they can visit some of its locales in real life.
Source: VideoGamesChronicle
- Released
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October 2, 2025
- ESRB
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Mature 17+ / Blood and Gore, Drug Reference, Intense Violence, Language, Partial Nudity, Use of Alcohol
- Publisher(s)
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Sony Interactive Entertainment
