A brand-new GameStop ad for Xbox Series X|S consoles on social media promotes ‘Microsoft Game Pass’ instead of Xbox Game Pass.
- GameStop’s recent ad promoting “Microsoft Game Pass” instead of Xbox Game Pass has sparked speculation about potential changes to the service at the upcoming Xbox business update event.
- Xbox Game Pass Ultimate subscribers receive additional perks, including in-game offers from third-party developers and an EA Play membership, making it a valuable subscription for gamers.
- Despite the speculation and confusion caused by the ad, it appears that Xbox Game Pass will remain unchanged for now, providing a consistent and positive experience for customers.
A new GameStop ad promotes “Microsoft Game Pass” instead of Xbox Game Pass, fueling further speculation regarding the upcoming business update event from Xbox. The upcoming event will discuss the future of Xbox, with some believing that Xbox Game Pass may play a bigger role for the brand going forward.
The Xbox Game Pass service receives new games and old favorites every month across various subscription tiers. Xbox Game Pass Ultimate subscribers get additional perks, such as in-game offers from third-party developers and an EA Play membership. Xbox Game Pass Ultimate receives new perks every month, similar to the rotating lineup of games. These Xbox Game Pass Ultimate benefits are available on Xbox Series X|S and PC platforms, as the highest tier combines the offerings of the Core, Console, and PC memberships into one. The subscription service appears to be a constant for Xbox, despite speculation of brand changes at next week’s business update event.
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On Twitter, GameStop posted a new ad to promote the in-store Xbox Demo Day event for February 10, which also promotes the Xbox Game Pass subscription service as “Microsoft Game Pass.” The ad caused many gamers to believe that Microsoft is rebranding the Xbox Game Pass service as part of its future plans. Microsoft Game Pass quickly became a trending topic on Twitter as concerns and speculation spread across the social media platform. Shortly after the ad went viral, the official GameStop Twitter account deleted the ad without providing clarification to its followers.
Twitter user Wario64 pointed out that EA referred to Xbox Game Pass as Microsoft Game Pass when it revealed that EA Play was an Xbox Game Pass Ultimate perk in the past. This particular tweet lessened concerns that some fans may have had, as some pointed out that Microsoft Game Pass could be the “government name” for the Xbox Game Pass brand. Moreover, Windows Central managing editor Jez Corden reached out to GameStop for clarification, stating that the company “just made up Microsoft Game Pass” while promoting Xbox Game Pass. Corden also says that changes to the Xbox Game Pass service and branding are not planned at the moment.
The timing of the Microsoft Game Pass ad caused many fans to worry even further after Phil Spencer’s remarks about the Xbox brand earlier this week. On the other hand, others are curious and excited about Xbox potentially expanding its service to other platforms due to recent rumors regarding Xbox games coming to PlayStation 5. Fortunately, Xbox Game Pass doesn’t appear to be changing or impacting customers negatively anytime soon.
Xbox Game Pass Ultimate
Xbox Game Pass Ultimate is the highest tier of Microsoft’s flagship game subscription service that offers over 100 game titles that you can play with a single purchase, making it one of the most outstanding value propositions of the Xbox ecosystem to date.