- The Super Mario Bros. Movie helped boost sales of the Nintendo Switch in new international markets, such as Mexico.
- Nintendo conducted promotions during the holiday season in regions where the movie was shown, which led to increased hardware sales.
- Nintendo plans to expand its business in Southeast Asia and increase its visibility through pop-up stores and theme park expansions.
According to Nintendo president Shuntaro Furukawa, The Super Mario Bros. Movie helped grow the Switch console’s sales in new international markets. Nintendo recently released its third-quarter fiscal earnings, which cataloged a number of impressive milestones. Information contained in this report includes updated sales numbers for the best-selling Switch games, as well as other financial milestones. Investors also got the chance to ask about recent trends and how they affected Nintendo’s sales, such as the 2023 The Super Mario Bros. Movie.
The Super Mario Bros. Movie premiered in theaters last April, as a collaboration between Illumination, Nintendo, and Universal. The Super Mario Bros. Movie made record profits at the box office, proving to be a huge success for all parties involved. With the movie being such a financial hit, an investor asked if the film had any impact on the expansion of the Switch’s sales and if the company is planning to grow in areas that it didn’t have a foothold in before.
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In a recent Nintendo investor Q&A (translation provided by GameRVO), Furukawa was asked about expanding the area of where the Nintendo Switch would be distributed, particularly in areas where the Super Mario Bros. movie succeeded. Furukawa answers that there was a difference between the regions the movie was being screened in, and the Switch was sold respectively. He stated that Nintendo did promotions in certain regions, like Mexico and South America, beyond what the company normally did in the past during the holidays, which only increased Switch hardware sales despite its decline in recent years. “There is a vast difference between the regions where the movie (Super Mario Bros.) was shown and the countries and regions where Nintendo Switch is being sold,” said Furukawa “We have conducted promotions that are beyond what we have done in the past in the holiday season. As a result, even though hardware sales are declining as a whole, sales in Mexico have increased.”
The Mario Movie’s Impact on Nintendo Switch
An investor asked about how Nintendo plans on expanding business in other regions and how it aims to address problems that caused issues in penetrating the market, such as the cost of the Nintendo Switch game console. Furukawa answers that while Nintendo isn’t able to expand the dedicated game console business, the Super Mario Bros. movie still made an impact by exposing audiences to Nintendo and Super Mario Bros., and there are still opportunities to grow, such as through its mobile apps.
There is a vast difference between the regions where the movie (Super Mario Bros.) was shown and the countries and regions where Nintendo Switch is being sold. Among them, South America, and in particular, Mexico, where the movie was shown, we have conducted promotions that are beyond what we have done in the past in the holiday season. As a result, even though hardware sales are declining as a whole, sales in Mexico have increased.
Another region that Furukawa commented on expanding Nintendo’s reach would be in Southeast Asia, looking to boost its visibility to create a larger user base. This includes connecting with customers using the Nintendo Switch through pop-up stores in areas like South Korea, Hong Kong, and more. Furukawa also comments that the Super Nintendo World theme park expansions are ways of making customers familiar with the Nintendo brand, which will eventually lead to them playing games on Nintendo’s dedicated consoles.
A late addition to the eighth console generation, the Nintendo Switch is a hybrid platform that can be experienced as a home or portable system. Launching with The Legend of Zelda: Breath of the Wild, the platform has amassed a wide selection of triple-A and indie titles. Since the console’s debut, Nintendo has released two other models: the Switch Lite and OLED.
- Original Release Date
- March 3, 2017
- Hardware Versions
- Switch , Nintendo Switch Lite , Nintendo Switch OLED Model
- Original MSRP (USD)
- Switch: $299; Lite: $199.99; OLED: $349.99
- Switch: 0.88 LBS; Lite: 0.61 LBS; OLED: 0.93 LBS