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After announcing its 3-year reorganization plan this week, Ubisoft’s stock has dropped more than 30% — the lowest the stock has been in over a decade.
The stock has been trending downward since 2018, but the recent plummet could be its largest single-day drop since Ubisoft went public in 1996. At the time of writing, Ubisoft’s stock has fallen to $0.94, down from $1.54 on January 16, and far from its all-time high of $110.4 in July 2018.
The fall off comes after the company announced major organizational changes which included closing two studios – its Halifax mobile studio and its Stockholm studio earlier this month – and announcing its plans to close several more studios over the next three years.
Ubisoft Confirms Studio Closures and Game Cancellations Despite Strong Q3 Outlook
Ubisoft confirmed plans to close multiple studios and cancel several games as part of a sweeping restructuring over the next three years.
In addition to the closures, the company has been hit with several rounds of layoffs as part of the restructuring, and has canceled six games and delayed several others.
The company plans to turn from a multi-studio model to a decentralized, independently functioning model of five “creative houses,” each taking control of the developer and publisher’s franchises and focusing on specific genres.
The planned restructuring seems to be a last-ditch effort for the company to get back on track, with Ubisoft CFO Frederick Duguet saying the move will hopefully bring the company back to “robust cash flow generation,” in three years.
Ubisoft isn’t the only company that has had recent stock trouble, either. Nintendo’s Japanese stock tumbled 33% since its high in August 2025, which might’ve been driven by investor worry around hardware bottlenecks.
