A brand-new Grand Theft Auto 6 collection has been officially unveiled, featuring several costly collectibles, including a $3,000 jacket. In what appears to be one of the largest Grand Theft Auto 6 merchandise drops, UK retailer Selfridges has revealed around 60 new apparel items and exclusive collectibles, many of which are unavailable anywhere else.
Selfridges is one of the UK’s oldest retail brands, having been “open to the world since 1909.” Interestingly, the luxury store chain was founded by American entrepreneur Harry Gordon Selfridge, who was the subject of a TV show called Mr. Selfridge. That said, the brand is based in the UK, with stores in London, Manchester, and Birmingham. The current GTA 6 collaboration is therefore largely limited to UK customers, particularly those who can visit the retailer’s flagship store in London.
Selfridges Reveals Exclusive GTA 6 Collectibles and Accessories
Around 60 items are currently listed on Selfridges’ website, with prices ranging from $6.50 USD for an I Heart VC shot glass to $3,025 USD for a Goodtime State Varsity Jacket. The total value of all listed items exceeds $9,700 USD, and some collectibles may remain hidden until the actual exhibition. Selfridges plans to open its Oxford Street store on November 9, with online orders likely to go live as soon as the in-person event begins. Before this collaboration, Selfridges also hosted a pop-up event celebrating Pokemon‘s 30th anniversary. However, the GTA 6 event appears to be one of the largest video game-themed takeovers to date.
At the time of writing, visitors to Selfridges’ website face a 10-minute queue to view the GTA 6 merchandise.
Find the odd one out before the timer hits zero.
The GTA 6 collection includes several interesting collectibles that many fans will likely want to own. These include a Burger Shot hat and a Grand Theft Auto 6 Grotti keychain, neither of which is currently available through Rockstar’s official store or included in the GTA 6 Collector’s Edition. Some Selfridges-exclusive items may also be region-locked. For example, a few users have shared images of a Manatees football helmet and a beach tennis set that may not appear on the website when accessed with a US IP address.
At the time of writing, it remains unclear whether Selfridges will accept orders from the US. Although the website displays prices in US dollars, the retailer has yet to confirm whether American customers can place orders. Selfridges has been teasing what appears to be a store takeover, with several GTA 6-themed items decorating its windows, but little else has been revealed.
If Rockstar keeps this merchandise exclusive to Selfridges stores in the UK, some fans argue that many will end up on sites like eBay at inflated prices. However, the company might organize a similar store takeover in the US in the near future, so nothing is certain yet. What’s clear is that Rockstar Games and Take-Two want to give fans as many physical collectibles as possible across various price ranges. Apparently, Rockstar has even included a double-sided poster in GTA 6‘s physical code-in-box editions, something many fans did not expect.
- Released
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November 19, 2026
- ESRB
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Rating Pending – Likely Mature 17+
