GTA 6 Boss is Now Playable in WWE 2K26 for Some Reason

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Published Jun 4, 2026, 9:02 PM EDT

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If fans have ever wanted to play as the CEO of a multibillion-dollar company in charge of publishing Grand Theft Auto 6 and go one-on-one with the Undertaker, now they can, because Take-Two Interactive head Strauss Zelnick has been added as a playable character in WWE 2K26. While the WWE 2K series is no stranger to including offbeat guest characters in its DLC packs, few could imagine that the guy in charge of talking about Grand Theft Auto 6 to shareholders would be the next person in the squared circle.

GTA 6 Marketing is Starting Soon, Says Take-Two CEO

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Added as a secret free addition to Season 3 of WWE 2K26, Take-Two Interactive CEO, Strauss Zelnick, is now officially on the game’s roster as a playable character inside the squared circle. And it looks like Zelnick received the full guest character package, complete with a 77 overall rating, a custom entrance to Frank Sinatra’s “My Way,” and new voice lines from Wade Barrett and Michael Cole. At this time, there has been no word from the WWE 2K26 team regarding why it decided to quietly add Strauss Zelnick to the game’s roster, but fans could reasonably assume that it is a neat gag to keep things fresh inside the ring as he joins the likes of Matt Cardona and Torrie Wilson in the WWE 2K26 Ringside Pass.