Generative AI was a hot topic during Summer Game Fest, as more game development companies have been implementing it in upcoming projects. One game that isn’t utilizing the technology is Gundam: Rogue Orbit, as the next entry in the decades-old mecha anime series has confirmed that its game is 100% human-created.
Speaking to GameSpot, Gundam: Rogue Orbit producers Yuya Tomiyama and Shinya Satake had a simple response when quizzed about the game and how it is being developed.
“For this title, we can say that there’s no generative AI use,” the producers said.
In contrast, Sega’s reveal of Crazy Taxi: World Tour has been met with a mixed reception after the game’s original creator, Kenji Kanno, defended the use of GenAI in its development. Following an AI disclosure on Steam, Kanno said that the game’s artists use generative AI to produce reference material, and then they start to “draw the actual thing.”
As noted by the director of research and insights at Niko Partners for the Asia and MENA markets, Daniel Ahmad, GenAI technologies are more widely accepted in Asian markets, while the tools have received noticeable pushback in the West due in part to how they’re trained on existing work produced by human artists. Creatives largely view GenAI as a plagiarism machine, due to how many of them find that their work has been used without their permission, credit, or compensation.
Games like Clair Obscur: Expedition 33 have felt this blowback, as, despite being hailed as one of the best new games of 2025, the use of AI placeholder assets resulted in it losing one of its game awards. Developer Sandfall Interactive has said that humans will make all work in its future games.
Crimson Desert has also been criticized for its use of GenAI–which was quickly removed by Pearl Abyss after it was discovered–while the developers behind recent releases like Subnautica 2 and 007: First Light moved to reassure players that the technology was not used in the development of those games.
