Grand Theft Auto 6 is likely to be the biggest video game launch of the year and probably of the decade. So it makes sense that Take-Two Interactive, the parent company of GTA maker Rockstar Games, is going to use its golden goose to help promote and market other games, like NBA 2K27.
On August 25, 2K released a trailer for NBA 2K27‘s first season. It includes looks at some of the cosmetics players will be able to unlock in the basketball sim’s first online season, which starts tomorrow alongside the early-access launch of NBA 2K27. The trailer then teases the start date of season 2, October 16. And then, surprisingly, the trailer teases NBA 2K27‘s third season, which appears to be GTA 6-themed. Here’s the clip from the trailer, courtesy of Ben Videotech on Twitter:
NEW: Teased in a new NBA 2K27 Season trailer, Grand Theft Auto VI will be featured in the upcoming season. pic.twitter.com/0xu7MHxyP9
— ben (@videotech) August 25, 2026
In the clip above, we see the now-iconic birds and neon palm trees featured in some of the first GTA 6 artwork ever released by Rockstar Games back in 2023. We also hear police sirens in the background as well, which seems like a big nod toward the open-world chaos often found in Grand Theft Auto games.
We don’t have an official start date for this third, GTA-themed NBA 2K season, but based on how long past seasons have lasted, season three is likely to start on or around November 27. That would put the start of the season about a week after GTA 6‘s November 19 launch.
While this seems a bit out of nowhere, it isn’t the first time Take-Two has mixed GTA and NBA 2K together. Earlier this year, NBA 2K26 was temporarily added to the game catalog of GTA+, Rockstar’s premium subscription service primarily designed to provide bonuses and goodies for GTA Online players. Was that Take-Two and 2K testing the waters for a bigger collaboration? It seems like it. Will other Take-Two-owned games, like Borderlands 4, get GTA 6 crossover seasons or events? I’m not sure, but today’s news makes it seem more likely than ever.
With cross-game marketing plans being announced, GTA 6 feels closer than ever to actually launching. The decade-plus wait is finally coming to an end. And if you can’t wait, you can watch all the recent Cyberleek leaks spreading across the web as we speak.