Popular Twitch streamer IShowSpeed is giving away $1 million in collaboration with hygiene brand Dr. Squatch, but fans will need to complete some wacky challenges to get a piece of the prize. The fan-favorite Twitch content creator has made a name for himself with his boisterous and outgoing personality.
IShowSpeed has become one of the most recognizable content creators on the internet, thanks to his unique personality. The streamer gained notoriety for his intense reactions to video games, later branching out to a wide variety of content and livestreaming his adventures around the world. He has even been given the chance to collaborate with some major brands, with IShowSpeed receiving a skin in Fortnite and appearing in a match at WWE’s annual WrestleMania event. Now, IShowSpeed has partnered with hygiene brand Dr. Squatch for a new giveaway, putting up a $1 million prize pool.
IShowSpeed is Partnering with Dr. Squatch for a $1 Million Giveaway
The Speedrun: Million Dollar Mission event was first revealed through the official YouTube channel for Dr. Squatch. The giveaway comes as a series of weekly challenges beginning on August 31 and running through October 31, tasking fans with finding hidden briefcases, filming themselves completing specific challenges, and a general loot box giveaway. The challenges, inspired by IShowSpeed’s successful Twitch streams, feature some particularly odd situations for fans to put themselves in, with official teasers mentioning barking at Dr. Squatch displays and the first challenge asking participants to use a whole bar of Dr. Squatch soap faster than anyone else. Participating fans will need to record themselves doing the challenge and tag the official Dr. Squatch account on TikTok, Instagram, or YouTube, while also using the official hashtag.
Aside from the unusual content challenges, IShowSpeed’s other giveaways are much simpler. The briefcase challenge tasks participants with finding one briefcase each week hidden in a specific location, with the company revealing more details about the briefcase’s coordinates throughout the week. The third challenge uses an approach similar to loot boxes by tying the $10,000 giveaway to the purchase of Dr. Squatch’s Loot Box Bundle, though loot boxes have been a hot-button issue in the gaming industry.
The partnership with IShowSpeed is far from the first time Dr. Squatch has partnered with big-name streamers. The hygiene brand has teamed up with everything from small creators to major celebrities like Megan Fox since the brand was originally founded in 2013. In a statement about the Speedrun challenge, Dr. Squatch’s Chief Brand Officer John Ludeke praised IShowSpeed’s community as “one of the most participatory on the internet,” saying fans would flock to take part in the challenge.
2026 has already been a huge year for IShowSpeed, with the streamer receiving plenty of major opportunities. IShowSpeed officially released the single “World Cup (Champions)” in June, which was featured on the official music album for the 2026 FIFA World Cup and was performed by the streamer during the closing ceremony. IShowSpeed also kicked off a tour of the Caribbean in April 2026, visiting 15 countries during the trip, including Jamaica, Trinidad and Tobago, and the Dominican Republic. IShowSpeed continues to innovate with his content and remains one of the most beloved personalities on the internet.