Every tier of Netflix is getting more expensive moving forward. It’ll now cost you an extra $1 to stream One Piece‘s second season with ads and an extra $2 to stream it in 4K. The company’s latest price hikes mirror those it rolled out just over a year ago, at the beginning of 2025.
The shift happened quietly via an updated Netflix support page spotted earlier today by Android Authority. Here are the pricing changes it details:
- With ads: $8 to $9
- Standard no ads: $18 to $20
- Premium no ads: $25 to $27
For those keeping track at home, that means that Premium, the version of Netflix that lets you stream in 4K without ads, will have gone from $23 at the start of last year to $27 just 14 months later. If it were just one streaming service, we could talk about how it’s just the price of one latte a month. But when you tack on all the other content price hikes, from Spotify and HBO to Crunchyroll and Prime Video, well, it starts to add up quick. Netflix must be feeling good about its potential to squeeze its paying customers more without too many of them churning out of the service.
The latest price hike comes as Virgin River Season 7, Beauty in Black Season 2, and Raw all top the Netflix charts in the U.S. It also goes into effect shortly after the company’s failed bid to acquire Warner Bros.
At the current rate, Netflix will be more expensive than Game Pass in a couple of years. Maybe that’s why its executives have been exploring talks with Microsoft about potentially bundling the two services.