During the latest investment call for Grand Theft Auto 6’s parent company, Take-Two Interactive, CEO Strauss Zelnick weighed in on the future of AI in game development. While Zelnick acknowledges that even his company will utilize AI, he reiterated his belief that the emerging technology won’t replace anyone.
“Those [AI] tools are not going to replace anyone,” said Zelnick. He also expanded on the company’s approach, which he characterized as focusing on creating entertainment rather leading with technology.
“The first of our core pillars is creativity,” noted Zelnick. “And we have 13,000 colleagues around the world, the vast majority of whom are people who are creative every day. We believe the technology can enhance their creativity, but we do not believe it can or should replace their creativity.”
Zelnick added that he doesn’t believe that using AI will significantly lower the price of development, but he argued that it could “meaningfully increase the quality” of the games. The CEO has made similar remarks in the past. During a 2025 investor call, Zelnick said that Take-Two won’t use AI as an excuse to lay off its employees.
In addition to his latest AI missives, Zelnick assured Take-Two investors that GTA 6 hasn’t been delayed from its launch for PS5 and Xbox Series X|S on November 19, Unsurprisingly, Zelnick is predicting that GTA 6 will carry the company through a very profitable fiscal year. He also claimed that GTA 6 preorders are “unprecedented,” and it may be the most in-demand game that the industry has ever seen.