Game Pass has reportedly given Star Wars Outlaws’ player numbers a major boost since it was added on January 13, introducing nearly 600,000 new players to the game. While Ubisoft’s Star Wars game has suffered from slow sales since it launched in 2024, it has proved the most popular of January’s major Game Pass additions.
According to statistics cited by Alinea Analytics, Star Wars Outlaws was checked out by around 100,000 Game Pass subscribers on the day it was added to the service. Around 595,000 total new players have accessed the game through Game Pass since it launched there, narrowly beating out Warhammer 40,000: Space Marine II to be the most popular of January’s new games.
While Outlaws was mostly well-received by critics, the game suffered from some technical and mechanical issues at launch, and has not sold as well as Ubisoft expected–something that the studio has blamed on a general decline in sentiment towards the Star Wars brand.
The Game Pass deal seems planned to revitalize the game at a time where sales have mostly dropped off (even following some pretty steep retail discounts earlier this year), and so far the tactic appears to be working. Alinea reports that Game Pass has effectively doubled the game’s reach on Xbox, with the number of players accessing the game equal to its lifetime sales on that platform.
Star Wars Outlaws has had two DLCs since launch, extending the adventures of protagonist Kay Vess. The game has also shipped numerous fixes in the year and a half since launch, patching up the various issues it was criticized for at launch.