Take-Two’s Strauss Zelnick recently said GTA 6’s preorder numbers are unprecedented in the gaming industry, and that’s part of the reason why the company is not revealing actual numbers. Zelnick said in an interview with Bloomberg that GTA 6 preorders “vastly” surpassed internal expectations, but he’s unsure “whether they mean anything.”
“The massive demand for preorders we’ve seen to date could reflect a pull forward of sales that otherwise would materialize in the fullness of time,” he said.
Zelnick said sharing real, raw data for GTA 6 preorders could mislead investors, so Take-Two is not going to do so.
“I’ve reminded people that we simply don’t know the demand curve because it’s just never happened before,” Zelnick said. “Given that, we think the raw numbers could potentially be misleading in a direction we wouldn’t feel good about.”
Speaking during Take-Two’s recent earnings call, Zelnick said of GTA 6’s preorder numbers, “No one’s ever seen anything like this before at Take-Two, or in the industry.” He added: “To be clear, we haven’t sold one unit yet. You can cancel a preorder.”
Also during the earnings briefing, Take-Two reiterated that
GTA 6 is not delayed further. Management also defended GTA 6’s $80 price point, saying the game offers “phenomenal value.”
GTA 6 launches on November 19 for PS5 and Xbox Series X|S. It’s expected to be 2026’s biggest game, and it could get another jolt when the next evolution of GTA Online launches.