Hasbro has announced a multiyear licensing partnership with Nintendo to create products based on The Legend of Zelda franchise. The deal kicks off in 2027, but you won’t have to wait that long to see what Hasbro is cooking up.
Hasbro will reveal three six-inch-scale figures at San Diego Comic Con this month. Hasbro has not revealed any images or details about these, however.
The 2027 timing for the deal, and the tie-in with Comic-Con, is leading some to believe that Hasbro’s toyline will be focused on the upcoming live-action The Legend of Zelda movie.
Some are hoping to see the first trailer for the film at Comic-Con, but Nintendo has not confirmed any plans yet for that. What Nintendo has shared, however, is that it’s partnering with The Rizzler once again for a gaming event at Comic-Con.
Hasbro executive Billy Lagor said, “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
Specific terms of the Hasbro-Nintendo partnership, including financial considerations, were not disclosed.
The live-action The Legend of Zelda movie is a joint production between Sony Pictures and Nintendo. Benjamin Evan Ainsworth plays Link, with Bo Bragason portraying Zelda. Wes Ball (The Maze Runner, Kingdom of the Planet of the Apes) is directing, and the film shot at the same locations in New Zealand where Peter Jackson’s The Lord of the Rings franchise also filmed.
As for the game series, the next entry in the franchise is a new remake of The Legend of Zelda: Ocarina of Time, which is coming to Switch 2 this year.