Hasbro recently revealed that the company has spent nearly $1 billion on its library of games since 2018, with the conglomerate largely avoiding live-service and mobile games. The company currently has multiple games in production across several of Hasbro’s biggest brands.
Hasbro stands as one of the biggest multimedia juggernauts in the world, with some of the most iconic pop culture properties under its ownership. The Rhode Island-based conglomerate is the parent company to a plethora of recognizable brands, ranging from Transformers and G.I. Joe to beloved board games like Monopoly and The Game of Life. Hasbro also has its hands in a wealth of popular game franchises, including both Magic: The Gathering and Dungeons and Dragons under Wizards of the Coast. A new report now reveals just how much Hasbro has invested in its games, all while avoiding a common modern pitfall.
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Hasbro Is Focusing on “Core” Games
In an interview with The Game Business, Hasbro CEO Chris Cocks shares some interesting details about Hasbro’s operations. Chris Cocks shared that Hasbro has invested nearly $1 billion in games based on its properties since 2018, with the company choosing to focus on “core games.” The CEO posited that, rather than investing in mobile and live-service games, he would have Hasbro focus on “good games with 40 to 50 hours of content,” feeling that it will have more success in mid-range games. Chris Cocks also suggested that Hasbro may be looking to diversify its studios for its next round of games, potentially shifting away from North America into cheaper Eastern European studios.
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Choose cover art to complete the equations.
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While much of Hasbro’s game investments have gone into core games, the company has not completely avoided mobile games. Hasbro has licensed its brand several times for mobile games developed by companies that Cocks calls “the best in the business.” Scopely has developed several mobile versions of some of Hasbro’s most popular games, including Monopoly, Yahtzee, and Scrabble. Monopoly Go has been a rousing success for Scopely and Hasbro, in particular, with the game generating more than $5 billion in revenue as of April 2025.
Hasbro’s focus on core games comes as the company’s subsidiaries have several exciting games on the horizon. Wizards of the Coast and Hasbro officially unveiled Dungeons and Dragons: Warlock at the 2025 Game Awards, which will be an action-adventure spin-off of the beloved tabletop RPG and is scheduled to release in 2027. The Dungeons and Dragons creator also has another brand-new IP in the works, with Archetype Entertainment’s Exodus slated to launch as a sci-fi RPG created by a team of former Mass Effect developers.
What’s That Weapon?
Identify the silhouettes before time runs out.
Identify the silhouettes before time runs out.
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Hasbro has seen sustained success from plenty of its non-video game ventures as well. Magic: The Gathering saw one of its biggest years ever in 2025, with Wizards of the Coast confirming that the Final Fantasy crossover set was the game’s biggest launch ever. A financial report from Hasbro also revealed that the previously-mentioned Monopoly Go has continued to pay massive dividends, earning $41 million in revenue in the first quarter of 2026. Hasbro remains one of the biggest media conglomerates in the world, with its biggest brands continuing to evolve and grow each year.
