Kick Is Giving Away Free Copies of GTA 6 Ultimate Edition

Streaming service Kick has announced a promotion that gives fans a chance to win a free PlayStation 5 or Xbox Series X/S key for Grand Theft Auto 6 Ultimate Edition. To participate, viewers must watch any stream on Kick for three hours to receive a case that may contain the key. Alongside the online promotion, the streaming service is also running a real-life campaign, driving a Grand Theft Auto 6-themed truck from Downtown LA to San Diego, California.

Kick’s special truck also gives visitors a chance to enter a GTA 6 code sweepstakes. All they need to do is scan the QR code printed on the back of the truck, which takes them directly to the Kick website and grants them a prize case. More interestingly, the truck will carry a cosplayer dressed as GTA 6 co-protagonist Lucia, though Kick hasn’t revealed the truck’s specific stops where fans can meet her.

How to Claim a Free GTA 6 Ultimate Edition Key on Kick

As of November 12, users can watch any stream on Kick for three hours to earn a prize box, which the streaming service calls a Sunset Reward Case. These cases come in different rarities, with some offering a greater chance of containing the key. More importantly, players can continue watching streams beyond the first three hours to earn additional cases, build a streak, and increase their chances of winning a GTA 6 Ultimate Edition key for PS5 or Xbox Series X/S.

Find the odd one out before the timer hits zero.

Kick says it will distribute a total of 10,000 keys throughout the promotion, with no keys being delivered before November 19. It’s also worth noting that PS5 keys are region-locked, meaning players must have a PSN account registered in an eligible location, such as the United States, the United Kingdom, and other regions listed on Kick’s official website. Additionally, users signing up for Kick for the first time will receive a free Sunset Reward Case upon entering the site, allowing them to open two cases after watching their first three hours of a stream.

Image via Rockstar Games
Image via Rockstar Games
Image via Rockstar Games

Kick has clarified that its current campaign is not a partnership with Rockstar Games or Take-Two Interactive. The streaming service is independently giving away $1 million worth of GTA 6 Ultimate Edition keys while promoting the game on the streets of the United States. This distinction matters, as Rockstar Games has indeed partnered with other brands, such as Selfridges, for real-life marketing campaigns. Some fans might mistake Kick’s GTA 6-themed truck, complete with a Lucia cosplayer, as part of the same effort, but it is an entirely independent promotion.

Considering the financial scale of Kick’s Sunset Reward Case promotion, the streaming service has launched one of the most expensive independent GTA 6 campaigns to date. Now, it remains to be seen whether its competitors will respond. At the time of writing, Twitch hasn’t announced any major plans to celebrate GTA 6‘s highly anticipated launch, though it may be keeping its cards close to its chest for now. YouTube, however, is preparing a 24-hour global livestream, featuring several famous content creators, including TGG, along with other special programs detailed on YouTube’s official blog.