Monopoly GO is Officially Crossing Over With Hello Kitty

The world-famous mobile hit Monopoly GO is about to get a lot more “kawaii” thanks to a massive new partnership with Sanrio. This upcoming event will see Hello Kitty and her iconic group of friends taking over the digital board for a limited time, bringing a wave of positivity and friendship-themed rewards to the millions of active Monopoly GO players worldwide.

The crossover comes at a time when Monopoly GO is enjoying incredible success, having already surpassed 250 million downloads. The game has become a staple on mobile devices by taking the classic board game formula and injecting it with social mechanics, competitive mini-games, and frequent seasonal updates. In the past, the title has focused on its own cast of characters and “Pets Season,” but this collaboration marks one of Monopoly GO‘s most high-profile brand tie-ins to date, merging the high-stakes world of property trading with the legendary sweetness of Sanrio.

Monopoly GO: Free Dice Roll Links (Updated Daily)

Players who want to get free dice rolls in Monopoly GO can do so with the links provided in this guide.

A “Supercute” Celebration Arrives

Starting on March 10 and running through March 29, the Hello Kitty and Friends event will transform the game’s usual aesthetic into a pink and pastel-filled wonderland. The cast of characters making their debut includes not just Hello Kitty herself, but also fan favorites like Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi.

Rearrange the covers into the correct US release order.

Easy (5)Medium (7)Hard (10)

Scopely’s President of Games, Victor Diaz-Roig, mentioned that the team approached this update with “incredible care,” hand-crafting visual details to ensure they honored the optimism associated with these characters. Sanrio’s Jill Koch echoed this sentiment, stating that the goal of the partnership is to provide fans with a new way to connect through the “spirit of friendship” that both brands represent.

The collaboration isn’t just a fresh coat of paint; it introduces several themed mini-games that give players new objectives to tackle. According to the official details, the following experiences will feature a Hello Kitty twist:

Partners: Gamers can link up with their friends to spin a reward wheel and earn points. These points are used to construct Hello Kitty-themed attractions across the board.
Treasures (Dig): This digging challenge features custom tools and environments inspired by Sanrio merchandise. Players will hunt for hidden collectibles buried beneath the surface.
Racers: A competitive team mode where players roll dice to fuel race cars styled after Hello Kitty, Keroppi, and others. The races take place on vibrant, character-filled tracks.
Deluxe Drop: Another fan-favorite mini-game that is getting a thematic overhaul to match the whimsy of the Sanrio universe.

The “Racers” event, in particular, is expected to be a major highlight, as it allows teams to compete head-to-head using cars inspired by specific characters like Kuromi and Cinnamoroll. This competitive edge, combined with the “Partners” event’s focus on teamwork, ensures that players of all styles have a reason to log in during the two-week window.

Hello Kitty Island Adventure adds new content as part of the game's first-ever DLC release

For the completionists, the Monopoly GO update brings a wealth of new items to hoard. A special Hello Kitty and Friends sticker set will be available, consisting of nine unique stickers that players can trade with one another to win prizes. There will also be character-themed shields, dice, and emojis to help players customize their presence on the board.

A standout addition in this update is the introduction of “Style Tokens.” According to Scopely, these are special in-game tokens that come with customizable dress-up accessories. This allows players to personalize their game pieces more than ever before, fitting right in with the “Pets Season” currently taking place in the Monopoly GO app. Whether a hardcore Sanrio collector or a casual dice roller, the event promises plenty of “delightful surprises” during its three-week run this March.

The inclusion of these “Style Tokens” marks a shift in how Monopoly GO handles player expression. By allowing users to “dress up” their tokens, Scopely is adding a layer of depth that goes beyond simple 2D icons. This customization is paired with character-themed companions that will appear throughout the board, further immersing fans in the Sanrio world.

Additionally, the event is designed to be highly social. The ability to trade the nine-piece sticker set among friends is a core part of the experience, encouraging the “friendship and bringing people together” philosophy mentioned by Sanrio’s Koch. As the event draws closer, fans should take a look at the special teaser trailer, offering a first glimpse at how these iconic characters look in the colorful, high-energy world of Monopoly GO.