There’s a new name on the way for My Nintendo Store, the online site where people can purchase digital Switch and Switch 2 games, buy accessories, as well as redeem rewards with Platinum Points. Starting May 27, the official moniker will be Nintendo Store, according to Nintendo of America on X. Basically, the video game company is mimicking the meme from The Social Network movie, in which Justin Timberlake’s character tells Mark Zuckerberg to drop “The” from “The Facebook,” because “it’s cleaner.”
To be clear, other than the name change, everything else will stay the same for the online shop. Intriguingly, Nintendo launched the Nintendo Store app in November without the “My,” so this branding alteration was seemingly telegraphed for roughly half-a-year. Additionally, most people probably never mentioned the “My” in everyday conversation; more likely is that the digital storefront is referred to as the eShop by longtime Nintendo fans.
On May 27, My Nintendo Store will change its name to Nintendo Store. There will be no changes to the content of the service.https://t.co/FTEKCKh7Ob pic.twitter.com/diALEEmjJJ
— Nintendo of America (@NintendoAmerica) May 11, 2026
Last week, Nintendo released fiscal-year financial info, such as a lower-than-expected Switch 2 hardware sales forecast for the upcoming business year and price hike for the hybrid console. The stock market hasn’t been too kind to Nintendo in response.
That wasn’t all on the Nintendo front last week, either. A new Star Fox game was unveiled for Switch 2, though it’s also sort of old considering it’s a remake of Star Fox 64. Regardless, the title can be seen as a fresh start for the franchise.