2K Sports released a new batch of downloadable content for WWE 2K26 earlier today, with Matt Cardona, La Parka, and WWE legends Torrie Wilson and Brian Pillman headlining the additions. However, hidden within the latest update is another addition to the roster that not even diehard WWE fans would expect: Strauss Zelnick, the CEO of 2K parent company Take-Two Interactive, is now playable in WWE 2K26.
Zelnick is depicted in a blue suit and dress shoes, and he currently boasts a 77 overall rating; for comparison, WWE legend Stone Cold Steve Austin, who sits next to Zelnick on the roster page, has a rating of 97.
The CEO’s entrance music is “My Way” by Frank Sinatra, a song that’s exclusive to Zelnick. The in-game jukebox will not play the song, nor can it be assigned to any other wrestler, real or customized, through the creation suite.
YouTube user Xain Wani posted a video of Zelnick’s entrance, which also includes a custom video on the Titantron as well as unique commentary, which found its way onto ResetEra. Zelnick’s inclusion was not mentioned in the official press release for the DLC pack, so many players were caught by surprise.
This is also not the first time a real-world gaming executive found their way into a video game. A downloadable chapter of Nier: Automata saw players face off against then-CEO Yosuke Matsuda, as well as Platinum Games president Kenichi Sato, in 2017.