Pokemon turns 30 this year, which is a fact that may turn many older gamers (the writer of this article included) into dust. The Pokemon Company is gearing up for a big year of celebration, which has officially begun with a 60-second ad that aired during tonight’s Super Bowl 60.
The commercial features international celebrities like Trevor Noah, Lady Gaga, Blackpink’s Jisoo, and Puerto Rican rapper Young Miko, all sharing their favorite pocket monsters from across Pokemon’s 30-year history. Lady Gaga notably chooses Jigglypuff, and then proceeds to sing the Jigglypuff lullaby right in the middle of the ad–adding “Lady Gaga sings the Jigglypuff lullaby” to the list of things we thought we’d never see.
While this Super Bowl ad doesn’t reveal any specific projects or products, The Pokemon Company has confirmed two anniversary-themed events for fans to look for throughout the year. The What’s Your Favorite? Fan Photo Creations event in Pokemon Go will let players use a new camera feature to post photos of their favorite Pokemon.
Meanwhile, “Day Out” and “Night Out” events hosted by The Pokemon Company are also in the works. According to the official announcement, Day Out events will feature “family-friendly activities and programming,” while Night Out events “will have fun surprises in store for longtime fans who grew up with Pokémon.”
As for Pokemon Day itself, while no official announcement has been made as of this writing, The Pokemon Company routinely hosts a livestream on or around the event to showcase upcoming games, TCG expansions, and more. Pokemon Day 2025, for instance, did air on February 27, and it featured the debut of Pokemon Champions, as well as updates for Pokemon Legends Z-A and Pokemon Trading Card Game Pocket.
Pokemon Go is available now for free on iOS and Android devices. A full slate of events is planned for all throughout February, including encounters with Mythical Pokemon Dialga, Palkia, Solgaleo, and Lunala.