Following the announcement of its most recent financial results, Nintendo has revealed a price increase for the Switch 2, due to impact customers from September 1. From that date, the Switch 2 will jump to $450, a 12.5 percent increase for a system that’s not even a year old.
Rumors that a price surge for the new Switch model were circulating earlier in the week, with word out that investors were pressing Nintendo to seek more profit after share prices failed to recognize just how well the Switch 2 launch has gone. Bloomberg accurately predicted that the earnings report would be accompanied by a price hike in response to this peculiar anxiety from its shareholders, which has seen its share price suffering for the last five months straight.
Posted to its official site, Nintendo revealed that the Switch 2 will increase in price all around the world, climbing from ¥49,980 to ¥59,980 in Japan as soon as this month, then in September $630 to $680 in Canada, and €470 to €500 in Europe. That makes the U.S.’s 12.5 percent increase from $400 to $450 the steepest by far outside of Japan, more than double the rise seen in Europe.
The reason stated for these changes are the usual allusions toward tariffs and hardware shortages. Nintendo explains the changes because “the impact of various changes in market conditions is expected to extend over the medium to long term.”
A home loss
Japan is getting really battered in all this, with a 20 percent increase for the Switch 2, but also seeing increases on the original Switch, its OLED model, and the Switch Lite, all of which are becoming hugely more expensive. They’re going up 33 percent, 26 percent and 36 percent respectively. No other countries are yet being targeted for increases on older Switch models.
Japan and Korea are also seeing an increase in the price of Nintendo Switch Online, jumping up 25 percent from July 1, but again, there are no current plans to see this happen outside of Nintendo’s home country.
Nintendo’s post concludes with an apology:
“We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding.”
These really are unprecedented times, with both the PlayStation 5 and Xbox Series having vastly increased in price since their 2020 launches. Nintendo now makes it a sweep, although even more shockingly quickly given the Switch 2 only released in June 2025, at what was even then considered a surprisingly high price for a Mario machine. At least four months’ warning gives worldwide customers a decent amount of time to buy a Switch 2 before the increase.