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Home » Xbox Reveals Huge Number of Lost Game Pass Subscriptions Following 2025 Price Hike
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Xbox Reveals Huge Number of Lost Game Pass Subscriptions Following 2025 Price Hike

News RoomBy News Room8 June 20262 Mins Read
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Xbox Reveals Huge Number of Lost Game Pass Subscriptions Following 2025 Price Hike

Published Jun 8, 2026, 5:14 PM EDT

Marc Deschamps has been writing about video games and popular culture for more than a decade, at various outlets. Prior to joining GameRant, Marc served as a freelancer, staff writer, and editor at sites like IGN, Nintendojo, and ComicBook. Gaming is one of Marc’s oldest loves, but he also has a deep background in comics and movies. In addition to being a published comic writer, Marc is a Rotten Tomatoes-verified critic that has reviewed movies and interviewed directors, actors, and actresses. 

An Xbox Game Pass price increase to $29.99 per month last year apparently led to “millions” of subscribers abandoning the service, according to the company. Throughout the last console generation, Xbox Game Pass has become the lynchpin of Microsoft’s video game strategy. The subscription service began to include every first-party game released by the company on launch day, as well as offering access to other day one games and specific perks.

Blade holding his sword in front of a red background

Blade Developer Responds to Recent Cancellation Rumors

Marvel’s Blade gets a very small update from developer Arkane Studios in response to rumors that the game may have been canceled by Xbox.

While Xbox Game Pass saw multiple price increases over the years, a shift last year went too far for many users. In an interview with GameSpot, Xbox chief strategy officer Matthew Ball claimed that the service lost “millions” of subscribers in the months following the price increase to $29.99. Xbox Game Pass received a price drop this year, with the caveat that Call of Duty games will no longer be added to the service on day one. Ball went on to say that some of the changes are “resonating” with Xbox users. However, he did not mention if the company had seen lapsed users return to the service.

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