GTA 6's $10 Rise Could Net Rockstar an Extra $450M in First-Year Revenue, Report Says

Image by GameRant | Source: Rockstar Games

Published Jun 30, 2026, 9:12 AM EDT

Mohsen Baqery is a Staff Writer at GameRant based in Turkey. He mainly covers video game news and industry features while occasionally publishing guides and listicles. Mohsen started his journey into video game journalism by self-publishing reviews of games he loved, which led to freelance work for smaller online publications and launched his professional writing career.

A fintech company reports that, based on Bank of America’s predictions for Grand Theft Auto 6‘s first-year sales, the price increase from $69.99 to $79.99 will generate at least $450 million in additional revenue for Rockstar Games and Take-Two Interactive. Grand Theft Auto 6‘s revenue has been a hot topic since its release announcement, and several experts estimate the game has already surpassed $1 billion in pre-order revenue.

Mateusz Czyzkowski, a financial markets analyst at XTB, believes Rockstar Games’ seemingly modest $10 price increase for GTA 6‘s standard edition could become a major source of additional revenue. They based this estimate on Bank of America’s earlier projections, which predicted GTA 6 would sell at least 45 million copies in its first year.

GTA 6 Is Technically the Cheapest Grand Theft Auto Game

Aside from inflation-adjusted prices, other financial data suggest GTA 6’s jump to $80 doesn’t necessarily make it the least affordable Rockstar game.

GTA 6’s Additional Revenue Could Far Exceed $450M

gta 6's jason duval with a vintage hairstyle and a pair of vintage glasses.

XTB’s analyst said, “Based on Bank of America’s estimate of 45 million copies sold in the first year, the difference between prices of $70 and $80 represents approximately $450 million in additional gross revenue.” The math is straightforward. However, with GTA 6 reportedly generating $1 billion in its first hour of pre-orders, the potential for additional revenue appears to be much higher than the projected $450 million. According to the same XTB report, Bank of America has already raised its bookings forecast for Take-Two Interactive, expecting the company to generate significantly more revenue once the game launches.