Capcom has released its latest round of investor information this morning, March 23, containing third-quarter results (going well, despite “sluggish” Monster Hunter Wilds sales), a continued non-committal stance on mobile games, and something much more intriguing: A promise that Capcom will “not implement the materials generated by our AI into game content.”
It was during the investor Q&A portion of the financials that Capcom was asked how the company intends to hand generative AI in its game development. That’s a question that could be taken in two extremely different ways in such circumstances; perhaps it’s coming from someone concerned that the technology might be damaging to the company’s reputation, or it could be the precise opposite, an enthusiast demanding to know how Capcom intends to embrace this latest faddish tech. And indeed, the response is moderated, suggesting a willingness to use genAI for all the usual improving of “efficiency” during production that c-suite types like to imagine it can do, but at the same time making clear it won’t be reaching anything players actually see in a game.
Via machine translation, Capcom’s succinct response begins, “Our company will not implement the materials generated by our AI into game content,” and that’s the crucial takeaway here, the implication being that the Resident Evil company is aware of the reputational harm it causes every time a game is discovered to be using the slop. However, the company adds that it will be “exploring ways” to make use of it during production “to improve efficiency and productivity”:
“However, we plan to actively utilize this technology to improve efficiency and productivity in the game development process. Therefore, we are currently exploring ways to use it in various areas, such as graphics, sound, and programming.”
「個人投資家向けオンライン会社説明会」質疑応答概要を掲載しました。https://t.co/brqacdacrE
— 株式会社カプコン 広報IR室 (@CapcomIR) March 23, 2026
It really does suck to see any company making such pledges to allow the non-creative act of plagiarizing others’ code, art and audio in the development of its games. It would be such a treat to see just one larger corporation saying, “We value the creative acts of our incredible employees, and have listened to our artists, coders and audio engineers when they tell us how much harder it is to fix the broken results of a predictive text machine than to just create for ourselves, and so we intend to make savings by not wasting millions on this latest distraction.” But alas. But at least Capcom is promising not to let any of it actually visibly or audibly reach the games we play.
Um, until you remember that Capcom was one of the companies at the forefront of Nvidia’s announcement of DLSS 5, its AI sloppifier tech that replaces the art created by a developer with its own yassified, crassified mediocrity. Perhaps this pledge to investors could be understood as some sort of a climbdown after the furious response to the tech’s reveal?
