Earlier this month, GameStop disclosed that it achieved the highest profit in the company’s history during the first quarter of its latest fiscal year. Now, GameStop appears to be taking further steps to cut costs by reportedly making significant changes to its Pro Membership rewards program.
According to Kotaku, new GameStop Pro members will no longer be able to earn Pro Points starting on July 15. Current Pro members are only getting a temporary reprieve until August 15. On that date, members will stop accruing Pro Points.
Prior to these changes, GameStop Pro members could earn roughly 2% of their total purchases in points, which they could redeem for games or other merchandise at a later date.
On Reddit, some GameStop employees are calling out the decision to take away the Pro Points and suggesting that they should collectively stop trying to upsell Pro Membership to customers. Their apparent disdain for this decision probably won’t deter GameStop from going ahead with these changes.
GameStop CEO Ryan Cohen has been in the news recently because of his intention to buy eBay even though his company lacks the resources or the full financial backing to purchase the online auction house. In response to Cohen’s plans, eBay rejected his overture and described it as neither “credible nor attractive.” Cohen could still attempt a hostile takeover by appealing directly to eBay stockholders, but he has yet to do so.