After announcing an extended look at GTA 6–with a six-hour exclusivity window for Netflix in a first-of-its-kind reveal–Take-Two has said that marketing for the game is incredibly widespread.
During the Take-Two earnings call on August 7, CEO Strauss Zelnick said that Netflix is “a great marketing partner” for the publishing company, and added that it is working “with virtually every social media outlet on Earth.” Zelnick explained that this is part of Rockstar’s marketing strategy, but didn’t elaborate further on specifically how the partnership with Netflix came about.
“Netflix is a close partner of the company,” he said. “We’re always in conversation about things that we can do together, and this is a groundbreaking partnership that Rockstar arranged with our friends at Netflix.” Zelnick added that the company is “really excited” about how it’s going to go, but declined to comment further on the terms of the arrangement.
It’s not all been positive following the announcement, though. There are concerns around Netflix’s ability to keep up with the expected strain on its servers, and the potential for the extended trailer to be immediately ripped from the platform and reuploaded elsewhere. Others believe that a game trailer shouldn’t be paywalled.
