According to Take-Two boss Strauss Zelnick, the “nature and velocity” of the company’s content releases in its major franchises, including GTA, will look “dramatically different over the next decade.”
He told this to IGN, and many are interpreting the quote to mean that Take-Two’s big franchises are going to be released on a faster cadence than before. He didn’t say that, though, and whether or not GTA games are released any faster in the future remains to be seen. In any event, Zelnick said Take-Two’s teams continue to push for releasing the “highest quality entertainment.”
He also said Take-Two’s studios are attempting to reach “players in new ways and in new places and trying to maintain engagement with our consumers post-launch.”
This doesn’t necessarily mean Rockstar is going to release GTA 7 anytime soon, but Zelnick seems to be saying he wants to see things change in some ways as it relates to how fast new GTA games come out. He didn’t elaborate on this point, so we don’t know how Take-Two and its teams plan to actually achieve this.
Take-Two is among the many video game companies embracing AI, but Zelnick said in a separate interview that it’s early days and there is no proof yet that using AI is saving costs or speeding up processes.
GTA 6 launches on November 19 for PS5 and Xbox Series X|S. Preloading is now underway, while Rockstar has confirmed PS5 Pro and Xbox Cloud Gaming details. On that last part, it means people on an Xbox One can stream the game.
