The Legend of Zelda: Tears of the Kingdom came out three years ago and Hasbro is finally ready to release its new “Heroes of Hyrule” action figures just in time for the franchise’s 40th anniversary. We’ve seen high-end statues of the Switch game’s characters before, but these new Hasbro figures are way more affordable and still look pretty neat.
The set includes Link, Zelda, and Ganondorf, each 6 inches tall with lots of pliable joints. They also each have a couple of accessories, including an alternate hand for specific poses. Both Link and Zelda will retail for $28 each, while the Demon King, who is much chunkier, will be $43. Pre-orders go live later today on Amazon and Hasbro’s website, but the first shipments won’t go out until spring 2027.
The Heroes of Hyrule figures will be among those Hasbro is showing off in person at this weekend’s San Diego Comic‑Con 2026, and like I said, they look pretty good. They have a decent amount of detail and there’s nothing especially off about the faces. I’m not a fan of the ball joint connection on Zelda making the top part of her torso look like a vest, but that’s what you get for $27.
We usually only get premium collectibles for The Legend of Zelda, like the existing Breath of the Wild statue for Link, which I have (yay!) but my kids broke (boo!), or the Wake Studio resin statue for the Tears of the Kingdom version, which is $150. The latest set of figures from Hasbro is part of a recently announced “multi-year” licensing deal with Nintendo, so we’ll probably be seeing a lot more collectibles from the owner of G.I. Joe and Transformers, especially with the live-action Zelda movie coming next year.