A new report claims that Nvidia may be pivoting away from production of its GeForce RTX 5090 graphics card in favor of workstation GPUs for AI-based data centers and enterprise customers. As of this writing, the Nvidia RTX 5090 is the most powerful consumer graphics card on the market and the flagship GPU that utilizes the company’s Blackwell architecture.
The Nvidia RTX 5090 has a staggering 32GB of GDDR7 video memory, which is currently the highest amount of dedicated VRAM among GPUs available on the PC gaming market. The RTX 5090 includes a boost clock speed of 2.41 GHz, making it easily capable of running games at a resolution of 4K while maintaining high frame rates. Although it initially launched with an MSRP of $1,999, the price of the RTX 5090 has drastically increased by several thousand dollars due to the ongoing DRAM shortage crisis affecting the global economy. As of this writing, the cheapest RTX 5090 is a third-party listing on Amazon, starting at $7,175.
The Nvidia GeForce RTX 5090 May Be Discontinued Soon
Given that the RTX 5090 has become scarce as gamers and enterprise customers fight for any remaining inventory, two sources stated that the flagship Blackwell GPU may soon become a rarer commodity. On Twitter, insiders hongxing2020 and MEGAsizeGPU both claimed that the RTX 5090 has been labeled as “end of life” by the company. Additionally, all remaining supplies of the GB202 chip that powers the RTX 5090 are reportedly going to be used exclusively with RTX Pro graphics cards for enterprise and AI data center usage moving forward. The GB202 that the RTX 5090 utilizes is also used by the RTX Pro 6000 and 5000 series of enterprise GPUS.
Along with stating that the RTX 5090 was being discontinued, hongxing2020 claimed that the RTX 5080 would see an increase in video memory, as future iterations could come with 24GB of GGDR7 VRAM, up from the current 16GB allotment. However, the ongoing DRAM shortage crisis has caused the prices of RAM, solid-state drives, and other essential components to skyrocket. Ergo, it is plausible that a 24GB RTX 5080 could have an eye-watering MSRP.
As of this writing, Nvidia has not publicly commented on the future of the RTX 5090 or 5080 GPUs, so users must wait for more information from the company. However, the latest reported production change is not the only one that Nvidia has faced since the onset of the RAM shortage. In December 2025, just a few months into the crisis, Nvidia reportedly slashed GPU production in an effort to cut down on costs associated with the astronomical rise of RAM prices. The decrease in Nvidia’s supply, coupled with the increased cost of memory, meant that consumers looking to upgrade their PCs would pay much higher component prices than before.
In the meantime, users looking to maintain their current graphics cards and gain some extra performance for free should regularly check for GPU driver updates. In short, a new graphics driver can fix some lingering issues and introduce new features for PC gamers to utilize. Nvidia’s current GeForce driver, version 617.42, is now available for users to download and install.
Sources: Tom’s Hardware, VideoCardz