According to a third-party research company, GTA 6 has already brought in more than $400 million in revenue from preorders.
Sensor Tower’s sales tracker for GTA 6 states that Rockstar sold 4.38 million copies, including any returns, through August 18, generating $429 million. The research firm said the sales mix is 77% PS5 and 23% Xbox Series X|S.
This data is not confirmed, but it would not be a surprise to learn that GTA 6 is performing exceptionally well already given the massive hype behind it. Preorders began on June 25 for the $80 standard edition and $100 Ultimate Edition.
According to Rockstar owner Take-Two, preorder numbers for GTA 6 are unprecedented in the video game industry, though the company declined to share an official figure. So far, more people are preordering the game’s $100 edition. GTA 6 preorder numbers are expected to climb higher still, as experts believe the majority of preorders will come in the last week or so before launch.
One analyst has said GTA 6 could achieve 25 million preorders by launch, and that would work out to about $2 billion in revenue. That’s enough to cover the game’s development budget and the majority of marketing expenses.
GTA 6’s proper marketing campaign has not begun yet–fans can expect it to kick off with the August 27 trailer on Netflix.
Following multiple delays, GTA 6 releases on November 19 for PS5 and Xbox Series X|S. The standard edition could have been even more than $80, but Take-Two’s Strauss Zelnick said the company wanted the game to be in reach for most people.
For comparison, GTA 5 launched at $60 back in 2013. That same $60 is equivalent to about $85 today due to inflation.