World of Warcraft is partnering with Pinterest and Zillow for two separate Housing-themed collaborations. These charming team-ups include external website integration, new activities, and even in-game rewards for World of Warcraft fans to collect.
Though World of Warcraft: Midnight is adding tons of game-changing new systems to the MMORPG, Housing has become one of its most popular features. Robust customization options, a user-friendly interface, and thousands of decor pieces spread out across the game have captivated players since the system entered early access in Patch 11.2.7, and with World of Warcraft already planning additional Housing features, more improvements are on the way.
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World of Warcraft Partnering With Pinterest and Zillow
Now, to continue hyping up this fan-favorite feature, World of Warcraft is collaborating with two unexpected websites: Pinterest and Zillow. The former will allow players to upload pictures taken with a new in-game toy directly to their Pinterest boards. Meanwhile, the latter features a mock microsite with World of Warcraft Zillow postings, virtual walk-throughs akin to SkyTours, and even a free decor item to earn for their own houses.
Rearrange the covers into the correct US release order.
Rearrange the covers into the correct US release order.
Easy (5)Medium (7)Hard (10)
World of Warcraft x Pinterest Collaboration Explained
Of these two collabs, the one with Pinterest features the most direct in-game content. Starting February 18 at around 10 AM PT, all WoW accounts will be given the Pin-o-Matic Camera, a new toy in World of Warcraft that can capture in-game images and automatically post them to their linked Pinterest accounts. While this feature is obviously geared towards making Housing mood boards, this toy will seemingly also allow fans to capture images from anywhere in the game to share on Pinterest.
Several Housing videos in the past have teased the ability to turn in-game screenshots into portraits and display them in homes as well. While this Pinterest collaboration does not include such a feature yet, it is possible that this Pin-o-Matic Camera toy could be the first step towards adding World of Warcraft decor that supports this function.
Interestingly enough, this isn’t the first time WoW has integrated social media to allow direct sharing of in-game images. During Warlords of Draenor, Blizzard implemented integration with Twitter that allowed for image, item, and achievement sharing directly on the platform. Unfortunately, WoW removed this feature following changes to Twitter’s API in 2023 after Elon Musk’s acquisition of the site.
World of Warcraft x Zillow Collaboration Explained
Unlike the Pinterest collab, the World of Warcraft x Zillow crossover is largely promotional and entertaining in nature. A new World of Warcraft-themed Zillow mini-site is officially live, creating a fictitious Azeroth version of the real estate website. Interactive maps, 3D virtual showcase tours of fictional house listings, and even faux real estate agents in the form of Bek’tar Donhammar and Hazyl Fizzlehorn – complete with mock customer reviews – can all be found on this page. Additionally, the winning plot of the Azeroth Interiors Housing content creator competition will get its own listing on the website.
At press time, the promotional World of Warcraft x Zillow site was experiencing high traffic, so fans might want to give it some time to stabilize.
However, beyond simple entertainment value, the World of Warcraft x Zillow website holds a reward in the form of a new decor item. Simply by visiting the page and connecting it to their Battle.net account, players can claim the Naturally Elegant Doormat decor to place in their in-game houses in World of Warcraft. This item can be claimed for free by any fan with an account, but in order to buy a house and place decor, one must own World of Warcraft: Midnight.
Players who want to purchase extra copies of the Naturally Elegant Doormat can do so from Tuuran or Gabbi, located at the Stormwind or Orgrimmar Trading Posts, respectively.
World of Warcraft: Midnight officially releases on March 2, but early access for gamers with the Epic Edition begins on February 26. Fans will have to wait and see what other zany collaborations World of Warcraft comes up with next to hype up the second chapter of the Worldsoul Saga.
- Released
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2026
- Multiplayer
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Online Multiplayer, Online Co-Op
